False Advertising on Rawhide Dog Chews Packaging

I purchased a product called "American Rawhide" - their natural twist chews from PETCO.com. I purchased this product becaues on the front of the package it clearly states "Made in America" with great fanfare. However, on the back of the package in fine print, it says, "Produced in Mexico"... it is only PACKAGED in the USA. The product distributor is listed as "International Pet Supplies and Distribution, Inc.", which is apparently a wholly-owned subsidiary of PETCO.com. Apparently, they mean Made in LATIN AMERICA! While I don't have a problem buying products made in Mexico, I have a very serious problem with false advertising.